I’ve decided this week that now is the time for me to actually invest in Soundcloud. Put in the hours. Do the legwork. This isn’t me trying to expand the reach of this site, but quite simply, it’s too much of an amazing way to find new music to ignore it any longer. Spotify is handy, but music has to be officially released. It has to be licensed. Blah blah blah. And beyond surfing related artists and looking at new releases, it isn’t all that easy to find new music.
So a couple of days in, and what have I found. Fustratingly, at least one of Will Smith’s kids has got some serious talent. Willow, best known for that ‘Whip My Hair’ song a few years back has done a seriously mean cover of King Krule’s amazing ‘Easy Easy’. A few things are pretty striking. A) Her voice. Holy moly. It’s credible. It’s subtle. It’s got these little nuances that make it so listenable. B) A cover of King Krule? One way to get some nifty indie-cred for sure, but it works for her here. And finally, C) I notice she did a track with SZA (one of our favourites) not so long ago. SZA played a similar trick to Willow by loading an EP with cred-giving indie reference points, and that’s worked out for her pretty well.
So all hail Willow Smith, and all hail Soundcloud.